Student Project - Communication and Advertising Undergraduate.
Transmedia Campaign celebrating friendship through empathy. Using local slang and emotional storytelling. Inviting young people to share the moments when their friends were present in difficult times. Turning everyday support in something worth toasting.
TV SPOT
SOCIAL MEDIA
Posts showcasing moments where friends show empathy and using influencers to tell stories where they did it too, also inviting people to share their stories.
OOH
